Marie Claire launches fashion influencer network The Style Set

Pacific Magazines’ Marie Claire is looking to leverage the booming influencer marketing space with the launch of The Style Set, a network of fashion and style influencers who will create content for the magazine’s website.
               

The Style Set will create create content for marieclaire.com.au as well as regular looks and shopping stories for Styledbymarieclaire.com.au, the brand’s curated, interactive personal shopping platform.

Style Set influencers will also collaborate on selected Marie Claire advertising briefs.

Jackie Frank, general manager – fashion, beauty and health said: “The Style Set pairs the authority of the Marie Claire brand with the individuality and reach of some of Australia’s best-known influencers. This allows us to deliver our clients and brand partners authentic content that can be amplified across multiple platforms.”

The Style Set’s founding members include Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni and Kaitlyn Ham of Modern Legacy.

Nicky Briger, editor at Marie Claire, said: “We’re delighted to launch the Marie Claire Style Set. These style powerhouses, together with the Marie Claire brand, will deliver the very best in fashion and style trends and I’m confident our readers will relish the regular contributions which will further transform the way consumers interact with brands.”

The launch of The Style Set follows on from rival publisher Bauer Media launching an influencer network connected with its Beauty Directory brand.

Additional influencers will be announced in the coming weeks.

Miranda Ward is the publishing and PR editor at Mumbrella. She edits the weekly PR newsletter CommsCon and the weekly publishing newsletter Publish. Miranda joined Mumbrella in September 2013 from Sky News.

Global success Australian Fashion Labels nurtures talent

BY choosing SA as its base, global success story Australian Fashion Labels is helping to nurture and keep local talent in the state.
       

Founded in 2007, the Adelaide-based multimillion-dollar company, which boasts brands including C/MEO Collective, Finders Keepers and Keepsake, recruits TAFE SA fashion graduates.

At present, about 25 graduates are employed there, including designers Cyd Beard, Emma Cherry and Helena Bava.

Since it began recruiting graduates, the business has given 60 their start in a competitive industry.

Some have also gone on to have their own successful labels, including Acler co-founder Julia Ritorto.

TAFE SA creative arts educational manager Sean Parsonage said Australian Fashion Labels had strong ties with fashion education.

“All of our Bachelor students do a vocational placement with Australian Fashion Labels,” he said. “It provides an excellent foundation for our students to get real, hands-on experience with an international fashion house.”

Mr Parsonage said the iChooseSA campaign, which encourages people to spend their money with local businesses to help create more jobs for South Australians, was a great initiative.

Melbourne Spring Fashion Week 2016

If the eye shadow palette was the must-have make-up item for 2015, then the lip palette is the go-to multiple for this season, according to leading make-up artists.
               

Backstage at Melbourne Spring Fashion Week, lead artist for Mecca, Sally Axford, said the look created for the opening gala – a sharp, overdrawn lip with a nude, almost translucent eye – was a trend that's easily recreated at home, with a bit of practice.

Ditch your mascara – even just for a night

Yes, it's always been the thing that makes you look awake when nothing else will but Axford says leaving your lashes bare will transform your whole look.

Ditto heavy shadows and liners. With this look, a sweep of contouring powder in a dusty pink – or any shade that isn't ashy on your skin – and some highlight through the brow and in the inner corners is all that's needed.

Find your glow

With summer around the corner (no, really, it is), it's time to start thinking about alternatives to heavy foundations for the warmer months.

On the models, Axford and her team used Nars tinted moisturiser, mixed with a little extra moisturiser for added sheen.

Many ways to contour a cat

Harsh contouring lines are fine for editorial to get that chiselled look but clever use of concealer and highlighter can achieve an equally dramatic, yet softer, effect.

On the T-zone, Axford used less of the foundation and more concealer to give a subtle contour between the surfaces of the nose.

Mariuccia Mandelli Dies at 90

Last year, its fortunes waning, the company was sold to the Chinese retail group Shenzhen Marisfrolg Fashion.



Hallmarks of the Krizia style included classic tailoring — often entailing structured, sculptural shoulders — combined with a looser-fitting, comfortable cut throughout a garment. Ms. Mandelli had a passion for pleats, which could run in unorthodox directions, and for unusual materials, including metallics, rubber, snakeskin, eel skin and even cork.

Mariuccia Mandelli, an Italian fashion designer whose long list of credits includes the shortest of achievements — she was widely described as having invented hot pants — died on Sunday at her home in Milan. She was 90.

In a statement, Matteo Renzi, the Italian prime minister, paid tribute to Ms. Mandelli.

Ms. Mandelli, a former schoolteacher and self-taught designer, founded the fashion house Krizia in the mid-1950s. She reigned for decades as “the godmother of classic Milanese fashion,” as Newsweek described her in 1987.

One of Italy’s first ready-to-wear houses, Krizia — known for designs that combined wit, whimsy and wearability — helped secure the country’s place in the fashion firmament. At its height in the 1990s, Krizia was a $500-million-a-year business, with a string of retail shops worldwide and a spate of branded products that included eyeglasses, neckties, furniture and perfumes.

Versini ‘taking legal action’ to stop fashion party photo appearing online

Cheryl Fernandez-Versini was the victim of wrong place, wrong time after an unfortunate photo emerged of her online.



The image was taken in the bathroom at the British Fashion Awards on Monday night, while The X Factor judge was washing her hand, and there’s lines on the shelf above the sink that people have wrongly assumed are drugs.

The fashion journalist who captured the image posted it with the caption ‘sadness in her eyes’ but quickly deleted it after realising how it could be misconstrued.

Cheryl has always been staunchly against drugs, and there’s no evidence to suggest that it actually is drugs. More likely spilled Champagne left behind by another party goer, or reflection from a light above.

Now she has reportedly started legal proceedings to ensure the photograph does not appear online again, with her lawyers sending round a legal notice prohibiting its publication.

A source told The Sun: ‘It’s outrageous that someone in the fashion industry has taken a picture of Cheryl like this and posted it publicly. She absolutely despises drugs and any connection linking her to them is ridiculous. She was just using the toilet.