Kendall Jenner Reveals Cool Fashion Superpowers in New Vogue & Estée Lauder Video Series

 It's a bird...it's a plane...nope, it's Kendall Jenner!



Remember when we saw Kendall on set (or on cab, really) for a mysterious Vogue shoot back in July? Well, now we know what she was doing—and it was just a bit of magic (no big deal). The E! star-turned-supermodel is fronting a series of superhero-themed videos for Vogue in collaboration with Estée Lauder, the first of which shows her conjuring chic outerwear and accessories from thin air, with a new vid set to be released by Vogue every day this week.
Other powers teased for the series include Kendall "throwing boulders, controlling time, and moving objects with the snap of her manicured fingertips," according to the fashion tome's site. Kendall has, of course, been the face of Estée Lauder since 2014, appearing in a few film shorts since the start of her ambassadorship.

This latest vid is a work of movie magic (and really shows the power of rewind): Kendall is shown leaping backwards onto a taxi at the very end, which is likely the original footage playing in reverse. She's cool and calm in the clip, as well as quite the vision in red as she summons a crimson jacket and fuzzy scarf for her superhero model duties in New York City. (Yep, we got Birdman vibes too.)
We're pretty psyched to see the rest of Kendall's superpowers this week, especially if they're anywhere near as It Girl-cool as this one. Modern Muse, by the way, is the latest scent reveal from Estée Lauder, featuring an airy perfume and shimmer body lotion as part of the collection.

Retailers should embrace genderless fashion

                   

Gendered fashion is on the way out. Fashion designers are mixing menswear and womenswear on the runway. Parents are pushing for genderless clothing that allows little girls to, say, wear science-themed t-shirts instead of princess dresses. And Quartz fashion writers are asking: “Sex and gender aren’t perfectly binary. Why should clothes be?”

To be sure, retailers like Gap, the North Face, and American Apparel have sold unisex clothing for years, though sizing is still typically cut across gender lines.

But moving toward a less gendered retail experience could also be a “business opportunity for retailers who create a comfort zone for people who don’t want to subscribe to one category,” writes market researcher NPD Group in a new e-book.
Some retailers are already moving in that direction. While Personnel of New York maintains “women” and “men” sections on its website, it also has a tab featuring genderless clothing and accessories called, simply, “Everyone.”

Just this week, Target announced that it was phasing out gender-based signage after customers complained that marketing products by gender was regressive and unnecessary. Target said it would remove signs in the home goods and entertainment aisles that delineate which products were meant for boys or girls, as well as the use of pink, blue, yellow, or green paper on its shelves in the toy aisles.

NPD argues that retailers could benefit from moving past the old-fashioned store layouts once designed to comply with increasingly outdated notions of gender roles (although it falls short of providing conclusive proof that consumers would actually buy more if stores dissolved the gender division).


Still, the argument makes sense. If men and women are going to wear the same pair of Converse or Vans sneakers, why stock them in separate “his” and “hers” sections of the store? If a woman shopping in a department store prefers the clothes in the traditional men’s section, does she have to lug them down to another floor just to try them on? Should a retailer give up on potential sales by alienating a woman who doesn’t want to shop in the men’s department?