Wednesday, April 26, 2017

Introducing ELLE's Fashion Now

This week, ELLE is launching a global intiative to find and celebrate the world's best new fashion designers, and you're invited to have your say! 46 edition of ELLE from around the world have each nominated their country's most promising rising design talent, with the overall winner to be voted by you, dear readers.
                                       

ELLE Australia selected sisters Beth and Tessa Macgraw from Macgraw for the honour of representing our nation on this global platform, adding yet another feather to their already rather full fashion-award cap.

ELLE's fashion director Rachel Wayman said of the decision "Australian label Macgraw embraces the joy of the feminine, fun, fashion extrovert. Designers and sisters, Beth and Tessa Macgraw mix lace, frills, bows and ruffles in a modern way that has attracted the attention of Australian and internationa celebrities alike."

The scale of the tragedy was such that the world could no longer turn a blind eye to the people who make our clothes, often in substandard conditions in some of the poorest countries. And many are paid below what is considered a living wage in their respective countries, meaning they are unable to lift themselves and their families out of the poverty cycle.

The Fashion Revolution movement and organisation was set up in the aftermath of Rana Plaza, with more than 80 countries involved in its message of ethical fashion production, and this week marks Fashion Revolution Week. The overriding message is to urge consumers to ask a simple question of the brands they wear: Who made my clothes?