Some say that South Korean K-Pop stars are the world's biggest influencers, having the biggest pull on Instagram. Having the entire world going bananas for K-Pop, with bands selling out stadiums in just seconds, it makes sense that luxury fashion brands want their slice of the pie. With BTS wearing custom-made tour outfits designed by Kim Jones for Christian Dior, it’s likely their far-reaching appeal won’t stop anytime soon.
Are Korean celebrities becoming the next face of luxury fashion? G-Dragon was the first Korean musician to ever collaborate with Nike for limited edition sneakers, which sold out in a matter of seconds. The fashion ‘It Boy’ has been a Chanel ambassador, too, while Kai of the K-Pop group Exo is a muse for Gucci, too.
Case in point: Just yesterday, Lalisa Manoban, the star of the K-Pop group Blackpink, was in the front row of the Prada show today at Milan Fashion Week. The crowd went absolutely wild - far wilder than most fashion week scrums, stopping traffic more than any other celebrity.
