Monday, September 19, 2011

Passage of the dress will never be

  Summer may be coming to a close, but that doesn't mean you've got to put away your favorite little white dress. Instead of packing it away with your swimsuits and cutoffs, try it this way tomorrow.

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  Photography by Lewis Mirrett
Barely a week after New York fashion week there’s already speculation that Fashion’s Night Out, the part shopping extravaganza, part charity event that kick starts NYFW every September won’t be returning next year.
Vogue, the mag that notoriously spearheaded the effort, says that it’s too much work to organize the event, which takes place during one of fashion’s busiest weeks of the year. Larger retailers who take part in FNO agree, saying they don’t generate enough revenue to cover the costs of participating in the event because people aren’t actually shopping during the night but looking for freebies and celeb sightings.
On the other hand, smaller boutiques and stores may benefit from the event and see an increase in business. For example, Ashley Turn, a boutique owner in NYC told the New York Post, “If the city sold a one-day permit (to serve drinks), I’d get one,” to keep FNO alive.
The evening is all in the name of fashion but if large retailers aren’t cashing in, then there really isn’t a point in continuing it, right?

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