The publishing industry is thanking its various gods- luck

　　
　　The publishing industry is thanking its various gods- luck, tenacity, and savvy- for the recent news that ad pages are finally back on an upward swing. According to the Publishers Information Bureau, ad pages are up 2.5% for the last quarter. Out of the fashion magazines, Vogue finished in first, up 10% from last year.
During the dark days of 2008-2009, the industry endured a life-altering seismic shift as ad pages dropped severely due to the recession. The loss of profit set off a torrent of lay-offs and magazine closings. Staffs of 200 were whittled to twenty, and unemployment offices- especially in New York- filled with down-trodden writers, editors, and administrative staff from once powerful publications. With the burgeoning online industry, many said print was dead. However, now it looks like the worst is most likely over; this most recent report signifies the fourth straight quarter that ad pages have increased, solidifying this as a true trend.